Professional Summary
Email Marketing Executive with 2.6 years' experience executing campaigns for US, UK, and Australian clients across finance, insurance, and retail. Proficient with Mailchimp, SendGrid, Brevo, and HTML/CSS. Strong in segmentation, QA, and analytics to improve deliverability, engagement, and conversions.
Core Skills
ESPs: Mailchimp, SendGrid, Brevo, HubSpot, AWS SES
HTML/CSS Responsive Email Design
QA, Rendering & Accessibility Checks
Segmentation, Personalization, Automation
UTM Tracking, Analytics & Reporting
Deliverability: SPF, DKIM, DMARC (DNS)
Platforms: Outlook, Gmail, iCloud
Cross-border Scheduling (US, UK, AU)
Work Experience
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Email Marketing Executive – Genxlead Pvt Ltd Nov 2022 – May 2025 · Chennai
- Executed newsletters and promotional campaigns for US, UK, and Australian clients; maintained brand and QA standards.
- Coordinated with cross-border teams to deliver on-time deployments across time zones.
- Analyzed opens, clicks, CTR; segmented lists by engagement; iterated strategies to lift conversions.
- Edited HTML/CSS templates to ensure responsive, accessible rendering across major clients.
- Managed SPF, DKIM, DMARC to improve deliverability and inbox placement.
Projects
- Email Tracker Tool — Built tracking for opens, clicks, and engagement; added date-range filters and reporting.
- Yahoo Image Mail Extractor — Automated extraction of embedded images in Yahoo Mail for analysis.
Education
DMI College of Engineering — B.Sc. (Computer Science), 2022
Arumugam Meenakshi Amman Hr. Sec. School — HSC, 2016
St. Thomas Vidyalayam Matriculation School — SSLC, 2013